Information and Answers for Woodworkers
Social Media Marketing is more than just having a Facebook page or a Twitter account. The world is becomming so deeply connected that ANY interaction you have with a customer should be treated as social media.
As useful as Facebook and Twitter are, they are useless if not kept up with on a daily basis, AND if their use does not drive traffic to your website. I use Facebook, Twitter, blogs and newsletters to cross-promote each other with the ultimate aim always being to bring customers to your website. Along the way I can improve your search engine rankings, your page views and even your sales.
I can manage your social media for you, or teach you the skills I have learned to run your own successful social media marketing program. Getting started is the hardest part, once your program reaches a certain point, there is enough interaction to make it easy to keep going. Many customers have hired me to build up their programs, then take them back in-house when they can be more easily maintained.
Contact me and find out how companies such as FastCap, Laguna Tools and Magswitch have benefitted from working with me.
"Ralph was great at getting us started in the Social Media marketing forum."-Catherine Helshoj, Laguna Tools
Twitter is a great tool for announcing new products, sales, new content on your website or anything you want to let your customers know about in a timely fashion. The power of Twitter comes when you have interesting information that your "followers" (customers) want to tell their friends about. It is best used when a part of a larger Social Media strategy.
Facebook has become nearly universal, and virtually no company does not have customers who use it at least a few times a week. Facebook can be a very powerful connection to your customers where they can post comments, photos and even video of themselves using your products, things they have built using your products, or testimonials, all without you having to add this content to your website.
Keeping up a blog or having an email newsletter fall more under my Video/Written Content page, but since they integrate so closely with social media marketing I will also mention them here. A blog is a fast and inexpensive mini-website that you can use to provide fresh content to your customers on an ongoing basis. I use them with my clients to showcase new products, provide free plans, and generally create "buzz" around a client's brand.
Newsletters can be very powerful since your customer has to give you their email address to receive it! By providing great information that they want to see each month or week, they will give you permission to contact them!