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	<title>consultingwoodworker.com Blog</title>
	<link>http://consultingwoodworker.com/blog</link>
	<description>Information and answers for Woodworkers</description>
	<lastBuildDate>Thu, 18 Feb 2010 14:46:49 +0000</lastBuildDate>
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		<title>Can Your Company Pass the Test?</title>
		<description><![CDATA[Social media sources are a great way to “listen in” on your customers and get a solid feel for what they are saying about you. I came across a really great example of that this week. On an online woodworking forum, (which I certainly feel is social media) I noted a posting about a company [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/02/18/can-your-company-pass-the-test/</link>
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		<title>Social Media as Market Research</title>
		<description><![CDATA[Hopefully, by now you are at least thinking about your Social Persona, and beginning to test the waters. This blog post is going to show you one way to begin getting real value from your SM efforts.
One of the most powerful uses of social media (and one that seems to get little attention from ‘experts’ [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/01/29/social-media-as-market-research/</link>
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		<title>Conversing with Customers</title>
		<description><![CDATA[Two Way Converations
   I was on the phone last week with a potential customer, and we were discussing the useful aspects of social media. I was explaining the great customer feedback one of my clients had gotten through Twitter (see “A Social Persona in Action”) and while he was suitably impressed with the [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/01/13/conversing-with-customers/</link>
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		<title>Hire a Social Media Consultant?</title>
		<description><![CDATA[I supposed it had to happen, although I admit I didn&#8217;t really see it coming. After several months of coaching and advising people on Social Media strategies here and on other venues, companies have begun asking me if I can help them with their Social Media and marketing. I don&#8217;t want this blog post to [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/12/07/hire-a-social-media-consultant/</link>
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		<title>A Brave New (Social) World Pt. 2</title>
		<description><![CDATA[I will admit upfront, I am not an expert in Search Engine Optimization (SEO), and I am guessing neither are you. So how can you make the most out of your website, social media efforts and other online presence? The good news is, you don&#8217;t need to be an expert, and you don&#8217;t need to [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/09/27/a-brave-new-social-world-pt-2/</link>
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		<title>A Brave New (Social) World</title>
		<description><![CDATA[As I indicated in my last blog, the economy seems to be on the road to recovery. But I am convinced that this road does NOT lead back to the way things were. The business environment I see emerging from the market crash is a whole new, social, world.
I have written here before about Social [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/09/13/a-brave-new-social-world/</link>
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		<title>Out of the Woods?</title>
		<description><![CDATA[After a long Summer hiatus, the Consultingwoodworker Blog is back.
Monday’s Wall Street Journal had a feature article on companies that will emerge from the recession as “winners”. Those profiled shared certain traits: The first was having their finances in order. Ford may be hurting like all the automakers, but because they had reformed their finances [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/09/02/out-of-the-woods/</link>
			</item>
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		<title>Recovery?</title>
		<description><![CDATA[Homebuilders Merging? Banks reporting quarterly profits? These and other signs have me convinced that the economy has hit bottom and on the rebound. The road back is going to be long and hard, and many more companies are likely to fall by the wayside. So while we should be encouraged, we cannot yet relax. I [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/04/12/recovery/</link>
			</item>
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		<title>The World Wide Watercooler</title>
		<description><![CDATA[Social Media sites are a place for casual connections with others. Sometimes we meet new people there, sometimes we can connect with those we know but don’t get to see regularly. We can meet at the water cooler to discuss the weather, TV shows or movies we have seen, last night’s game, our workday, or [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/03/27/the-world-wide-watercooler/</link>
			</item>
	<item>
		<title>The Brass Ring</title>
		<description><![CDATA[I was going to write some more on using Social Media to connect with clients, but have decided to put it off a bit in order to share with you a unique experience I am having this week:
I write this from Kingston, Jamaica. I am down here working with Jamaica Fibreglass Products, my first and [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2009/03/18/the-brass-ring/</link>
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