Comments for consultingwoodworker.com Blog

Comment on Social Media as Market Research by Administrator

Administrator — Sun, 31 Jan 2010 14:07:48 +0000

Andrea, I appreciate the kind words, and am happy that you got value from my thoughts on this. Since you are on Linkedin, please feel free to add me as a connection.

Comment on Social Media as Market Research by Andrea Blackford

Andrea Blackford — Sun, 31 Jan 2010 05:45:50 +0000

Hello Mr. Bagnall,

What a terrific blog article! I found this very informative and am sure anyone who is not familiar with these various social media avenues will also find it of interest. I discovered this article through an answer you provided to a LinkedIn Question and Answer forum.

Comment on Conversing with Customers by Administrator

Administrator — Fri, 15 Jan 2010 18:10:27 +0000

Shannon, another good insite, thanks for your comments. I tell my clients that no one expects perfection, they can tolerate occasional errors or mistakes. What simply WILL NOT tolerate is being lied to or ignored!

What set’s a great company above the competition is how effective they are at responding to customer concerns. The Social Media space gives you another (often almost instant) way to interact with them and respond to thier needs.

Comment on Conversing with Customers by Shannon

Shannon — Fri, 15 Jan 2010 16:19:44 +0000

This is always a hard conversation to have with a customer. Especially one who is not savvy on the social media space. In addition to considering that the trash talkers will be there whether you are or not, a company needs to consider that there might be some valid points brought up by the malcontent. Maybe you can learn something about your product/service by engaging with this person or persons. Quality products will get you satisfied customers, but a company that has proven itself to be able to listen and make changes captures loyalty.

Look at Domino’s Pizza’s latest campaign. They listened for a long time about how bad their pizza is. It is tough to hear that what you do isn’t good, but they listened and made some changes. It got me to try them again, and it is really good too. I respect any company that can admit it’s shortcomings and does something about it.

Comment on Conversing with Customers by Administrator

Administrator — Wed, 13 Jan 2010 19:43:18 +0000

Thanks Bruce! Excellent insight from the trenches.

It is heartening to see your customers come to your defense without prompting from you. As you said, it indicates a strong brand loyalty. It also begins touching on my next post about using Social Media to keep the pulse of your brand image.

Thank for contributing to the conversation.

Comment on Conversing with Customers by Bruce

Bruce — Wed, 13 Jan 2010 18:56:51 +0000

In the case of people purposely trashing names, we are very familiar with this occurrence. As a company/brand, its important to facilitate honest and real conversations with your customers; sometimes just don’t interfere. We’ve seen on numerous occasions where someone will purposely try to tarnish our name but instead of their intended negative promotion…they usually inspire a heated debate. Here is where you will see your brand champions stick up for you and promote your product/service. And if you have a remarkable product its usually a one-sided debate. Lesson, don’t try to control the conversations, instead create an environment for free flowing honest conversations. If you’re truly worried about what people will say about your products, then you have bigger problems on your hands and should go back and actually make a great product.

Comment on A Brave New (Social) World by Bruce

Bruce — Mon, 14 Sep 2009 00:44:11 +0000

Rockler is a great example of leveraging their Social Persona. Another one is Kreg Jig, these companies have done a phenomenal job with connecting consumers and brand champions. Not only have they created an enthusiastic tribe that enjoys interacting with their brand, but created a great network of knowledgeable tradesman who can be easily found and connected to by those still new to the craft. Honored to have Micro Jig mentioned. Thank you.

I wish your blog had an email subscription. You may be interested in looking at aweber.com.

Addthis or sharethis would be an excellent tool to help your viewers spread the things they like into their social sites.

Look forward to more insightful conversations and new posts.

Comment on Creating “Buzz” by Debi Kyle

Debi Kyle — Thu, 12 Feb 2009 17:02:12 +0000

Hi Ralph,

This was a great article. I enjoyed reading it! Thank you for sharing it with me.

Looking forward to your next post.

Warmly,

Debi

Comment on Economic Darwinism by quicktrim

quicktrim — Sun, 30 Nov 2008 03:38:05 +0000

Ralph I am really enjoying your posts and hope to be able to use your services soon. Please contact me with info soon.

Comment on What is Lean in the Cabinet Shop? by Ed Vickery

Ed Vickery — Thu, 18 Sep 2008 15:12:01 +0000

I totally agree with the material handling part. We just recently installed a Komo nested base machine and the Auto Loader to go with it. I also spend $3000 on a manual conveyor system, best money I have ever spent. We cut out labor by 30%. Like everyone else we always used the parts carts, constantly taking a part out, machine it, and putting it back in the cart. What a waste of time.